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Hook, Line and Ginger is a Cornish based design studio specialising in handwoven textiles, established in 2020 by Alice Moore.


Having learnt to knit at the early age of seven, Alice's passion for textiles lead her to study a Textile Design degree at Falmouth University. It was here, that Alice became enamoured with the ancient craft of weaving. On completion of university, Alice purchased her own loom, leading to the creation of Hook, Line and Ginger.

The Cornish coastline, woodland and countryside provide endless inspiration for each handwoven fabric design.

Hook, Line and Ginger prides itself on making handmade, quality products with a forward focus on sustainability.

Choosing to weave with natural fibres sourced from within the UK is a conscious effort to create long lasting, durable and sustainable products.

After moving out of her childhood home, Alice now lives in a small Cornish village with her boyfriend Connah, their Lizard (Liz) and their two cats (Dolly and Bertie). From a young age Alice has always been passionate about animals of any kind, this is another aspect that inspires the colour palettes of Hook, Line and Gingers original fabrics.


Designers Statement

Weave ignites an indescribable passion inside of me, from the outset of creating a colour palette to the finishing stages of washing and pressing the cloth, the entire journey of this discipline engages my whole being.


Colour is an intrinsic element of my work, I find inspiration from the simplest of things around me, whether it be the subtle green hues of Cornish fields or the vivid hedgerow flowers. The natural environment is always reflected within my designs. 

The rhythmic process of weaving has proven beneficial for mental well-being, taking part in this practice allows me to experience a sense of flow. Flow is a theory developed by psychologist Mihaly Csikszentmihalyi, it is a state in which people are so involved in an activity that nothing else seems to matter, happiness closely correlates with this theory. 

When I am weaving, a sense of accomplishment, happiness and enjoyment flood my body. It's so crucial to enjoy what you do as this will ultimately reflect in the work you produce and the outlook your audience gains on your business and products. 

Through Hook, Line and Ginger I aim to create contemporary designs through the use of fresh colour palettes and natural yarns. I also enjoy reflecting the ancient craft in sympathetic ways by using traditional weave structures and hand finishing techniques. The combination of old and new techniques allows my work to be unique, original and identifiable. 

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